JOHN SEDDON PRESENTS AT BEYOND BUDGETING CONFERENCE

John Seddon spoke at the Beyond Budgeting Conference in London on 3 November 2015. He began by posing the question : ‘If you knew that budget management sub-optimised performance, would you carry on doing it?’.

An illustrator from creativeconnection.co.uk was on hand during the day and made

this illustration whilst John was speaking.